Though, actually, contributing to the reduction of the industries which contribute to global environmental collapse in many cases means less expense on the services these industries provide. It is one thing to be a Hi-Tech theoretician and be excited about the possibilities of emerging technologies like super crystals or nano-microchips.
It is another thing entirely to be an insatiable consumer who understands next to nothing about the technologies, but who eagerly acquires all and any of them, as long as they are the latest word in fashionable hardware. All those people who buy the latest generations of cell phones so that they can listen to music without ear phones while walking in a noisy street or riding a noisy bus are about as interested in technology as they are interested in music.
The case is the same with car users. With many cars are a luxury item; with others they are a critical status item. As many as a quarter of car owners worldwide do not own vehicles out of necessity, but as a way to conform. To won a car is not even always convenient or sensible, yet people will own cars, work double jobs and double shifts just to buy a second-hand Suzuki Esteem which they can then take out to the club around the corner.
Some of this rubs off on related services. Burgeoning industries like auto shipping originated out of a real need for the services. They strive to excel in their industry through expanded services and marketing campaigns to soon become not just a service provider but a status symbol. When the symbol becomes generally recognizable, not only the major players, but the minor league as well benefit from unchecked consumerism.
There have been steps taken to reduce the ill effects these mammoth carriers have on the environment, but their number is increasing as shipping grows in both potential and popularity. Innovative technologies are being created to improve auto shipping, but there is no current technology that can turn back the damage done to the sea and air by one lone ro-ro ferry performing only one job.
To the individual, the environmental damages to the environment are not apparent or significant enough to be of concern. Quite the contrary. Rampant consumerism detracts from the reality of pollution of the air and the sea lurking in the periphery of the heavy cargo shipping industry. Large cargo ships introduce invasive species into the environment that cost just the United States alone many billions of dollars annually. Bacteria, many strains of cholera, toxic algae, and destructive pests like the Zebra Mussel are disseminated throughout the environment by ballast water. One load of this water dumped by a freight carrier can spread in a matter of years enough vermin to bring the end to fisheries, agriculture, tourism and recreational industries.
Successful marketing is just as much responsible for the bright future of the shipping industry as the need for its services. Because business is currently good for the industry, governments are sure to impose technical and performance restrictions, surcharges for roads, vehicle models, and related services.
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