When clients go to a salon, they're looking to spoil themselves a little and unwind. Why not make the most of that by surrounding those rather standard looking commercial tanning beds with a European flair. It's also the perfect opportunity to introduce some additional services and help clients get the most from their experience.
Get The Decor Down
The look and feel of the salon's decor can make a big difference when it comes to the experience clients will have. Decorating in a European cottage theme will give the business a formal feel while still being warm and inviting enough to make clients want to stay. An English or French-country style, however, creates a fun and wistful aura that lets the imagination wander. With its warm tones and simple luxury, Tuscan style provides a rich, warm, and intimate space to relax in, while old-world style lets visitors dream of days long ago when lords and ladies were abundant and life was simple.
Modern European styles are also a great option. With their bold colors and interestingly-simply lines in stark contrast to each other, these styles scream chic. Or, live on the edge and create a look that combines traditional and modern styles into a look that closely resembles modern day European cities. Regardless of which style is chosen, the commercial tanning beds in combination with a friendly atmosphere will keep clients coming back for more.
Complimentary Treatments
Commercial tanning beds are a great for self-beautification, but many other services and treatments offered in addition to tanning will have clients spending hours in the salon and keep them coming back. Pedicures and French manicures compliment a tan well and keep the client looking healthy and youthful. Waxing and/or sugaring are also great services to add to a salon while not requiring a large amount of floor space.
Salons can also offer additional treatments that directly improve or affect a tan. Exfoliant and deep cleaning treatments help keep tans even and lengthen their lifespan. Spray tanning can help clients achieve the optimum color in a pinch and is an excellent alternative for those who are too pale or sensitive to use the beds. A trendy option is to offer tan or sun tattoos for those who like to have a little fun.
Accessories And Upsells For Commercial Tanning Beds
When it comes to offering additional products to compliment a great tan, the possibilities are endless. Perfumes, soaps, and skin care products are ideal, particularly moisturizers and lotions that will keep skin looking great. Makeup, makeovers, and even hair styling means clients only need to make one stop to prepare for a night out on the town or special occasion. To decide which items to offer, consider the lifestyle of the clients and what they'd likely make use of. Also, having smaller impulse items by the cash register is always a good idea.
Surrounding commercial tanning beds with great European decor is a great way to improve the client's experience and improve the value the salon offers. The additional services, accessories, and upsells will boost profits even further, making each of these options a worthwhile investment.
Author Resource:-
Chris Harmen writes for TanAmerica (http://www.tanamerica.com/), a top commercial tanning beds provider. Since they started in 1983, they've expanded their line to include a full line of products for tanning beds (http://www.tanamerica.com/).
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